Video gets results: Using video to promote your products/services will give your company a competitive edge.  Soloflex, Inc. offers a free video that demonstrates its $1,000 exercise system.  Each video costs the company $6.50, and nearly half of those who view the Video Brochure order a system.  It is your own commercial that you send to a specific audience.

Image: Using video can help your organization project a positive image.  Video can also make a relatively small company look like a national or international corporation.

Standardization: Video presents standardized information for every viewer, every time.  This is especially important in training applications because it allows the viewer to go back over areas they missed.

Best Salesperson: Video allows you to use your most effective trainer or best salesperson as often as you wish.  This person can be in literally dozens of places at the same time which eliminates one-on-one instruction.

More Advantages will be coming your way soon.

When creating a video, make sure that your audio is as good as your video quality. You are conveying a message. You want to be sure that the message is heard. Placement of the microphone is key to recording the audio track. All cameras have a built-in mic, but they vary in capabilities. Some cameras have an input port in which an external microphone can be plugged in. This is the best for recording directly onto your video.  An external mic gives you options as far as placement of the mic to your subject.  There is the option to use wireless mics. And the “aftermarket” mics offer better quality, like the Shure SM-58.  I will talk more about this subject in my upcoming video about this topic.

Tom in the CX100 viewer

If you are looking for a camera to start shooting your own videos, the Sony Handycam CX-100 has some excellent features.

More than 1,000 people showed up early Saturday morning to run the 5K to raise money for the Phoenix Childrens’ Hospital.

Simon Bennett is an Australian cyclist on Team Type 1.  He visited Arizona on a tour to educate people with diabetes type 1.  Simon talked to physicians, clients, athletes, and medical staff about how he manages his diabetes.  He is sponsored by Sanofi-Aventis, makers of Apridra® and Lantus®.  You have to listen closely because he has a bit of an accent.

We may not want to think about diseases, but it is important to be aware. This is a video about prostate cancer that I made for a charity.  See other videos on The Charity Videos page.

Ah, to be Carefree!  Isn’t this what we are all looking for?  No, I mean literally!  Can YOU find it on a map?  Well, I went looking for it in my Mustang.  This is the newest Tom’s Mustang Garage.

When we combine a radio broadcast with video, does that make Vadio or Rideo?  I’m not sure, but it’s a great medium for increasing your exposure.  I am in a NLP (Neuro-Linguistic Programming) group that regularly broadcasts on the radio.  Here is a brief video combining a radio broadcast with video.  This is Ellen Dean, a certified financial planner with Raymond James Financial, talking about how the small expenses can erode your budget.  Good information.

Dr Steven Sabatino is a top-rated orthodontist in Phoenix. We made several videos of his staff members to show how friendly and caring they are.  Jessica is at the front-desk.

My friend Len took me in his ‘67 Mooney aircraft to Sedona for breakfast. I had the Denver omelette at the airport restaurant. It was a fun trip going up and back.